When I first saw this public service campaign, I honestly didn't know what to say about it. I mean, other than it's really, really weird.
WaterSense, a partnership program sponsored by the U.S. Environmental Protection Agency, has teamed up with Lowe's, Kohler, Bosch and P&G to remind people not to waste water. Their new campaign is called Wasting Water is Weird and it's already running online. It will soon launch on television as well. It’s an important message delivered by a guy named Rip the Drip, who shows up in people's homes to remind them that, well, wasting water is weird.
At first, I thought that it was a little TOO weird. Kind of creepy, even. But I guess that's the point. It will definitely stick in people's minds. The campaign is so weird, that it really might help remind people not to waste water. And it will certainly give the guy who plays Rip the Drip something interesting to list on his resume.
Creepy, but you're right, the message might just stick this way.
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