Wildlife: The fruit is high in moisture content and is an important food source for more than forty species of songbirds including the American Robin, Brown Thrasher, Purple Finch, and Eastern Towhee. The drupes or clusters are eaten by armadillo, foxes, opossum, raccoon and squirrels. White tailed deer consume the fruit in the fall after leaf drop. They also browse the leaves in summer when highly preferred foods are not available. Protein content of the leaves ranges from 18 percent in spring to 8 percent in fall. (Source)
Beautyberry is a native plant that requires absolutely no additional care in my yard.
BUT, I'm starting to appreciate the beautyberry plant for a whole new reason....it's ability to help repel mosquitoes.
I had heard about the mosquito repelling qualities of beautyberry long before I finally gave it a try. But for the last week or so, I've been using it when I go outside in the evenings.
I pull a few leaves off of a plant and crush the leaf and roll it on my arms and legs. I can honestly say that I have seen a drastic reduction in the number of mosquito bites.
Studies by the USDA Agriculture Research Service have concluded that the compound found in these plants - "callicarpenal" - may be as effective as DEET in warding off moquitoes.
If you don't have any beautyberry plants on your property, I encourage you to get one or two. Do it for the critters that love them (birds and more), the critters that hate them (mosquitoes!), or just for yourself. Every garden can use a little more purple!
For more information: Folk Remedy Yields Mosquito-Thwarting Compound