Tuesday, February 14, 2012

And the survey says….Green is the new sexy

couple1 It's no secret that I think the environment….and taking care of it…are sexy. But the new Eco-Love Survey conducted by Timberland, a company that specializes in shoes and other clothing for the great outdoors, revealed that an awful lot of people agree with me.

77 percent of the people surveyed said that they regard eco-consciousness as an appealing trait in a mate and 50% are attracted to those who practice eco-friendly behavior around the house such as conserving water, recycling and turning off the lights. Which means, of course, that those who practice eco-friendly gardening by planting waterwise plants, using rain barrels and eliminating chemicals, aren’t just helping the planet. We are bumping up our sex-appeal!

The online poll surveyed over 1000 men and women 18 years of age or older and was conducted in January 2012.

Timberland then took the survey findings to the next level, partnering with dating gurus from the free dating site OKCupid to create the Timberland Green Guide to Dating and Love, full of tips for those on the hunt for their eco-sweetheart.

58% of those surveyed said that they would prefer to meet that special someone outdoors, at a venue such as a farmer’s market, community garden or volunteer activity. They even suggested planting a tree or gardening together as a great first date activity!

On the other end of the spectrum, nearly half of respondents say a date who is an “environmental zealot” is a turnoff.

So if you haven’t already done so, now is the perfect time to start your eco-friendly garden. And then next time you are out on the town looking for a date, don’t be afraid to say “Let me tell you about my rain barrel!”

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